Portfolio Director of MEDICARE ASIA Shirley Lim reflects on the ascent of the Asian healthcare market and highlights new growth opportunities.

Seasoned Trade Fair Executive with Three Decades of Leadership across Asia and Europe to Head UFI

Strong 2024 Results Enable Continued Growth

From 27 to 29 March 2025, Bharat Mandapam (Pragati Maidan) in New Delhi will become the converging point for healthcare professionals from around the world.

March 7, 2025, Beijing – Under the theme "Embark Together, Achieve Beyond," Messe Düsseldorf (Shanghai) Co., Ltd. unveiled its strategic vision for 2025 at the partners conference in Beijing, reaffirming its commitment to fostering collaborative innovation and driving industry excellence across China and beyond.

Modern Working Environment Heralds a Successful Future

In 2024, Messe Düsseldorf in China continued to maintain a rapid growth momentum. By the end of 2024, its leading 11 exhibitions were successfully staged, spanning a diverse array of industries such as packaging, wire and tube, pipes and cables, medical devices, retail, occupational safety and health, wine and spirits, and caravaning. These events drew 9,800 exhibitors and over 500,000 professional visitors from home and abroad, with an exhibition area of approximately 710,000 square meters.

The new corporate brand stands for modernity and a strong customer focus

The best way to experience how Asia powers the global economy is by visiting one of its increasing number of ever-larger trade shows from Mumbai to Tokyo. Having recognized this potential early on, we started expanding our Asian business through local subsidiaries in the mid-1990s. A year ago, we decided to consolidate them under the “Messe Düsseldorf for Asia” umbrella. For 20 years, before joining Messe Düsseldorf’s executive team, Wolfram N. Diener was a key player in shaping and growing the trade show business in Asia. In his editorial, the President & CEO takes a look at the Asian trade show market and explains why Messe Düsseldorf started its current growth initiative in Asia with a focus on trade shows for the healthcare sector.