Seasoned Trade Fair Executive with Three Decades of Leadership across Asia and Europe to Head UFI

Strong 2024 Results Enable Continued Growth

From 27 to 29 March 2025, Bharat Mandapam (Pragati Maidan) in New Delhi will become the converging point for healthcare professionals from around the world.

March 7, 2025, Beijing – Under the theme "Embark Together, Achieve Beyond," Messe Düsseldorf (Shanghai) Co., Ltd. unveiled its strategic vision for 2025 at the partners conference in Beijing, reaffirming its commitment to fostering collaborative innovation and driving industry excellence across China and beyond.

Modern Working Environment Heralds a Successful Future

In 2024, Messe Düsseldorf in China continued to maintain a rapid growth momentum. By the end of 2024, its leading 11 exhibitions were successfully staged, spanning a diverse array of industries such as packaging, wire and tube, pipes and cables, medical devices, retail, occupational safety and health, wine and spirits, and caravaning. These events drew 9,800 exhibitors and over 500,000 professional visitors from home and abroad, with an exhibition area of approximately 710,000 square meters.

The new corporate brand stands for modernity and a strong customer focus

The best way to experience how Asia powers the global economy is by visiting one of its increasing number of ever-larger trade shows from Mumbai to Tokyo. Having recognized this potential early on, we started expanding our Asian business through local subsidiaries in the mid-1990s. A year ago, we decided to consolidate them under the “Messe Düsseldorf for Asia” umbrella. For 20 years, before joining Messe Düsseldorf’s executive team, Wolfram N. Diener was a key player in shaping and growing the trade show business in Asia. In his editorial, the President & CEO takes a look at the Asian trade show market and explains why Messe Düsseldorf started its current growth initiative in Asia with a focus on trade shows for the healthcare sector.

The inaugural Organic Festa Asia is set to take place from September 3 to 5, 2025, at the Shanghai New International Expo Center (SNIEC). With the theme “Organic, A Sustainable Future”, the inaugural trade fair will comprehensively span the entire organic value chain—from the organic industry support systems, such as equipment, technology, inputs, and training, to organic production, processing, distribution, trade, and personal consumption. The event aims to reflect the scale of the organic industry in Asia and China, fostering sustainable growth through innovation and technology, while promoting an organic-centered, sustainable lifestyle. Ultimately, it seeks to deliver high-quality organic products to better meet consumer needs.