A Convergence of Design Intelligence and Technology in Mumbai
A key sourcing and networking hub that will bring the Asian retail ecosystem together for 3 days of expo, convention, awards & VM challenge
In-store Asia, Asia's premier trade fair for retail design and in-store solutions, is set to open doors for its 17th edition from May 21–23, 2026, at Hall 4, Bombay Exhibition Center, Mumbai.
As physical retail undergoes a profound transformation, In-store Asia 2026 serves as the definitive ecosystem for brand marketers, retailers and architects to source the future of the shopping experience. This edition will feature over 80+ exhibitors, showcasing a comprehensive range of products:
- VM & Retail Fixtures
- POP Displays
- Retail Tech
- Signage & Graphics
- Food Service Equipment
- Highlights of the Edition: Designers' Pavilion & Retail Tech Integration
Reflecting the industry's shift toward experiential and digital-first environments, this edition introduces two high-impact highlights:
Designers' Pavilion
A dedicated platform for leading retail designers and VM experts to showcase cutting-edge visual storytelling and store design concepts.
Retail Tech Integration
A spotlight on next-gen solutions, featuring AI-driven tools, smart store ecosystems and seamless omnichannel technologies designed to drive digital transformation.
Trusted & Holistic Industry Platform
In-store Asia has cemented its reputation as a non-negotiable platform for business growth, with many industry leaders returning year after year. For these long-term exhibitors, this isn't just another date on the calendar — it is a critical business milestone. Key exhibitors participating this year include
- Satin Neo Dimensions Pvt Ltd
- GKW Retail Solutions Pvt Ltd
- Cenzer Lighting
- Instor India
- Inventronics
- Reliable Hubs Engineering
- Elemental Fixtures Private Limited, among others
Exhibitors view this as the definitive platform to reinforce their USPs, launch flagship innovations and close deals with the highest tier of retail decision-makers. This 17th edition continues to serve as the vital link between solution providers and the retail brands that define Indian retail. Visiting groups include:
- Brand Marketers (FMCG, CDIT, Lifestyle & Apparel)
- Retailers (Organized / Independent / Traditional Retail)
- Architect / Designers
- Retail Marketing & Media Agency
- Retail Solution Providers
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Millie Contractor General Manager – Messe Düsseldorf India "Retail is no longer just about transactions; it is about transformation. In this edition, we are moving beyond the traditional storefront to showcase a future that is intelligent, inclusive and deeply experiential. In-store Asia 2026 is designed to be at the center of this shift, providing the industry with a definitive blueprint for success in a phygital world. The trust placed in us by our long-standing partners and exhibitors proves that In-store Asia is where the real business of retail happens in the Indian subcontinent." |
Beyond the Exhibition Floor
In-store Asia 2026 hosts a powerhouse of parallel programs — a 2-day Convention, an awards night and an energetic challenge for Visual Merchandisers.
In-store Asia Convention
Held May 21–22 under the theme “Inspiring. Inclusive. Intelligent,” 50 speakers from the Indian and international retail industry will lead deep-dives into Experiential Selling, the Aesthetics of Emotion and the “New Normal” Retail Playbook.
VM&RD Retail Design Awards
The industry's most prestigious ceremony honoring excellence across retail design, visual merchandising and manufacturing will take place on the evening of 22nd May — bringing the industry together for a night of celebrating achievements and inspiring the future of retail.
VM Challenge
A live window display contest on the first day of the show, where the country's top visual merchandisers compete in 6 teams to turn creative concepts into reality within a tight 60-minute deadline. Led by top Visual Merchandisers, teams receive the theme on the spot along with the necessary props and materials.
Partners Powering the Edition
- Satin Neo Dimensions — Presenting Partner
- GKW Retail Solutions Private Limited — Presenting Partner, VM&RD Retail Design Awards
- HG Graphics — Official Visitor Bag Partner
The stage is set for 3 days of innovation, inspiration and networking where the most ambitious retail brands in the country will find the partners and products that define their next generation of stores.
For more details and registration, visit instoreasia.in
About the Organiser
Messe Düsseldorf India Pvt. Ltd. is a fully owned subsidiary of Messe Düsseldorf GmbH, a global player both as a trade fair organiser and as a provider of trade fair related services for exhibitors and visitors. Messe Düsseldorf India has been successfully staging established trade fairs including In-Store Asia, Medical Fair India, FAMDENT Shows & Awards, glasspex India, glasspro India, pacprocess & food pex Mumbai, India Essen Welding & Cutting, wire India, Tube India, METEC India, ProWine Mumbai and Valve World Expo India.
Besides organising successful trade fairs in India, the company is also the exclusive Sales representative of the Messe Düsseldorf Group for the Indian Market and is canvassing Indian customers to Events of Messe Düsseldorf Group worldwide.
Media Contact
Pinak Gupta
Director – Marketing Communications
GuptaP@md-India.com