March 7, 2025, Beijing – Under the theme "Embark Together, Achieve Beyond," Messe Düsseldorf (Shanghai) Co., Ltd. unveiled its strategic vision for 2025 at the partners conference in Beijing, reaffirming its commitment to fostering collaborative innovation and driving industry excellence across China and beyond.
Deepening Roots, Partnering for Progress
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. Messe Düsseldorf Shanghai (MDS) is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services.
MDS is successfully holding 13 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, rehabilitation, retail, safety and health, wine & spirits and caravanning.
Ms. Evian Gu, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd., reviewed the company’s development journey and shared insights into future collaboration opportunities at the event. She stated: “I’d like to extend my heartfelt thanks to everyone gathering here from near and far to witness the growth and transformation of Messe Düsseldorf China. Over the years, we have consistently upheld an innovative spirit, working hand-in-hand with every partner here to overcome challenges and achieve one industry milestone after another. Moving forward, we look forward to continuing this journey alongside our partners, building on trust as our foundation and collaboration as our bond, to write even more chapters together!”
China Market: A Key Pillar of Messe Düsseldorf’s Global Strategy
China has always been a crucial pillar of Messe Düsseldorf Group’s overseas operations. In 2024, Chinese exhibitors became the largest group of international exhibitors at Messe Düsseldorf’s flagship events in Germany, accounting for approximately 13% of all exhibitors. In terms of net exhibition space, China ranked third globally (first among non-European countries). Additionally, Messe Düsseldorf in China has become the largest subsidiary within Messe Düsseldorf Group, fully demonstrating the strategic importance of the Chinese market in the Group’s global plans.
That evening, Mr. Marius Berlemann, Chief Operating Officer of Messe Düsseldorf Group, traveled from the headquarter to attend the event and shared updates on the Group’s development and future plans. He remarked: “The dynamic growth of the Chinese market is remarkable. It is not only a strategic pillar of our global operations but also a source of innovation and vitality. Messe Düsseldorf Group will continue to increase its investments to build even more efficient and diverse platforms for global exhibitors and visitors, creating greater value and opportunities.”
Journey Together, Create a Shared Future
During the event, project leaders from Messe Düsseldorf (Shanghai) Co., Ltd. presented detailed introductions of key exhibition projects and future plans. The evening banquet commenced with the song Real Friends, where guests raised their glasses in celebration, exchanged collaborative aspirations, and explored future opportunities.
Looking ahead, Messe Düsseldorf China will continue to collaborate with all partners to promote the high-quality development of the exhibition industry. Messe Düsseldorf China sincerely thanks every partner for their support and trust and looks forward to the next gathering of shared success!
Media Contact
Coco Ying
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: +86-21-6169 8364
coco.ying@mds.cn
Messe Düsseldorf for Asia
As one of the world's top exhibition organizers, the Messe Düsseldorf Group is excellently positioned in the growth region of Asia: This includes five subsidiaries in four of the world's largest economies: China, India, Japan and ASEAN/Southeast Asia. The regional hub “Messe Düsseldorf for Asia” (MDfA) unites the subsidiaries in one centrally coordinated network. This efficient structure is designed to promote even more growth in Asia and leverage feedback effects for the world-leading trade shows in Düsseldorf. Customers will benefit from offerings in Asia that are tailored to regional needs, central points of contact and even stronger business platforms - both in Asia and Düsseldorf, Germany. For more information about MDfA, please visit https://www.md-for-asia.com/
Messe Düsseldorf (Shanghai) Co., Ltd.
Established in 2009, Messe Düsseldorf (Shanghai) Co., Ltd. (MDS) is a subsidiary of Messe Düsseldorf GmbH, one of the world’s top exhibition organizers. Messe Düsseldorf Shanghai (MDS) is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 13 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, rehabilitation, retail, safety and health, wine & spirits and caravanning. With a workforce of 60+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn.