- China's organic industry holds immense potential, having become the world’s third-largest organic consumer market.
- The inaugural Organic Festa Asia will encompass the full organic industry chain, promoting an organic and sustainable way of life.
The inaugural Organic Festa Asia is set to take place from September 3 to 5, 2025, at the Shanghai New International Expo Center (SNIEC). With the theme “Organic, A Sustainable Future”, the inaugural trade fair will comprehensively span the entire organic value chain—from the organic industry support systems, such as equipment, technology, inputs, and training, to organic production, processing, distribution, trade, and personal consumption. The event aims to reflect the scale of the organic industry in Asia and China, fostering sustainable growth through innovation and technology, while promoting an organic-centered, sustainable lifestyle. Ultimately, it seeks to deliver high-quality organic products to better meet consumer needs.
According to the China Organic Product Certification and Organic Industry Development Report (2024), China’s organic sector has seen robust growth, surpassing RMB 100 billion in sales by 2023, marking a 61% increase compared to 2018. With an impressive annual growth rate of 9.3% over the past six years, China now stands as the third-largest organic consumer market globally.
Joining Forces for an Organic Future
Representatives from both sides: Ms. Evian Gu, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd. and Ms. Jennifer Chang, Executive Director of IFOAM-Organics Asia, signed a cooperation agreement in the presence of industry expert representatives.
On November 4th, the Organic Festa Asia Press Conference and Signing Ceremony was grandly held in Beijing, gathering leaders from the domestic and international organic industries. Attendees included several experts who have been instrumental in the development of China’s organic industry, such as Mr. Wu Zhentao, the Executive Vice President of the China Agricultural International Exchange Association, representatives from IFOAM Organics Asia, European buyers, and representatives from various certification organizations and the organic industry.
Messe Düsseldorf (Shanghai) Co., Ltd. and IFOAM-Organics Asia have formally entered into a cooperation agreement, combining their respective strengths to establish a comprehensive trade platform that encompasses the entire organic industry, catering to exhibitors and visitors from around the globe. Through this partnership, Messe Düsseldorf (Shanghai) Co., Ltd. will leverage its extensive experience in exhibition management and strong market presence across Asia, while IFOAM-Organics Asia will offer its profound industry expertise and influence. Together, they will establish a high-caliber platform for showcasing and networking, enhancing market recognition and acceptance of organic products, and providing exhibitors with increased opportunities for business growth and market expansion.
Ms. Evian Gu, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd.
Ms. Evian Gu, General Manager of Messe Düsseldorf (Shanghai) Co., Ltd., said: “As living standards rise, more consumers are gravitating toward organic products, Asia’s organic market holds immense potential. Leveraging our years of expertise in exhibition management, we will showcase premium organic products and technologies at the Organic Festa Asia, introducing them to both China and the wider Asian market. This initiative will strengthen their brand competitiveness and market influence while fostering collaboration to drive the sustainable development of the organic industry.”
With the launch of Messe Düsseldorf for Asia this year, Messe Düsseldorf (Shanghai) Co., Ltd. will be offering more harmonized offerings in Asia that are tailored to regional needs, central points of contact and even stronger business platforms. Committed to attracting a larger number of Asian companies and visitors, the company aims to drive the industry growth and prosperity in Asia.
Ms. Jennifer Chang, Executive Director of IFOAM-Organics Asia
According to Ms. Jennifer Chang, Executive Director of IFOAM-Organics Asia:” Asia has evolved from a major production hub into a rapidly growing market for organic products. Now it’s the moment for professional trade platforms to facilitate greater market access. Meanwhile, it is essential to enhance the connection between the public and consumers with the organic market in Asia, to foster more awareness of the critical role organic food plays in the health of individuals and the planet, and to advance the United Nations Sustainable Development Goals (SDGs). Over the past 12 years, IFOAM-Organics Asia has successfully united and steered the organic industry's growth through a range of activities and industry development initiatives. The Organic Festa Asia, set to debut in September 2025, marks a collaborative effort between Messe Düsseldorf (Shanghai) Co., Ltd. and IFOAM-Organics Asia. The Organic Festa Asia aims to bring together the organic sector from China, Asia, and beyond in various events, including the trade fair, conferences and workshops, etc.”
Mr. Zhou Zejiang, Chairman of the IFOAM Organics Asia Board
Mr. Zhou Zejiang, Chairman of the IFOAM Organics Asia Board, remarked:” The development of the organic sector hinges on two key factors: authenticity and accessibility. ‘Authenticity’ depends on the dedication of industry participants, certification bodies, and regulatory authorities, while ‘accessibility’ requires cooperation among companies, platforms, and consumers, with platforms playing a particularly crucial role. We believe the inaugural Organic Festa Asia will enhance the diversity of the organic industry's exchange platforms and make a significant contribution to the robust and sustainable development of the organic sector in China, Asia, and across the globe.”
Fostering Innovation to Promote an Organic and Sustainable Lifestyle
The Organic Festa Asia is not just a trade platform for showcasing organic products and technologies, but also a holistic event that actively promotes sustainable lifestyles. Key highlights of the 2025 inaugural expo include:
- City and Organic Lifestyle Showcase: Delegations from local governments will demonstrate how organic production practices are integrated into urban life, highlighting the synergy between the organic industry and contemporary, healthy lifestyles.
- Dedicated Experience Zone: Visitors will have the opportunity to engage in activities such as organic coffee brewing, baking, and planting, offering immersive experiences that showcase the diversity and innovation of organic lifestyle.
- Dialogue on the Future of the Organic Industry: During the event, a series of international and thematic forums will highlight the latest global developments in the industry. These discussions will focus on how innovation and technology can propel sustainable growth in the organic sector while incorporating sustainable living concepts into the planning of future urban environments.
The inaugural Organic Festa Asia will open doors for businesses to explore limitless opportunities, marking a new chapter in sustainable development for the organic industry. From September 3-5, 2025, at the Shanghai New International Expo Center (SNIEC), join us in leading the future of organic living!
Media Contact
Ms. Coco Ying
Messe Düsseldorf (Shanghai) Co., Ltd.
Tel： +86-21-6169 8364
Email：coco.ying@mds.cn
Messe Düsseldorf (Shanghai) Co., Ltd.
As one of the Asian subsidiaries of “Messe Düsseldorf for Asia” (MDfA), established in 2009, Messe Düsseldorf Shanghai (MDS) is committed to introducing industry leading trade fairs to China and providing Chinese and international customers with superior exhibition services. MDS is successfully holding 13 leading trade fairs and conferences in China, covering a broad range of industries including printing, packaging, wire and tube, plastics, medical devices, rehabilitation, retail, safety and health, wine & spirits and caravanning. With a workforce of 60+ fulltime employees, the company’s head office is located in Shanghai with a branch office in Beijing. For more information about MDS, please visit www.mds.cn.
IFOAM - Organics Asia (International Federation of Organic Agriculture Movements - Organics Asia)
IFOAM - Organics Asia was established on November 24, 2012, in Seoul, South Korea, authorized by IFOAM headquarters. It serves as the regional autonomous body responsible for promoting organic agriculture across Asia, and has made significant contributions to the development of organic agriculture in the region. IFOAM - Organics Asia currently has corporate and organizational members from 25 countries across Asia. Its primary activities include industry standards research, knowledge exchange and collaboration, policy consulting, talent training, technical exchange, market research, and business liaison services for international and Asian organic-related enterprises.
Since 2013, IFOAM - Organics Asia has prepared for the formation of the Asian Local Governments for Organic Agriculture (ALGOA), which was officially established in 2015. ALGOA aims to promote organic agriculture policies and government-led organic trade exchanges among national and local governments in Asia. Since its establishment, ALGOA has garnered over 250 local government members and has attracted attention from governments and organic industries on four other continents. In 2019, in collaboration with the European Organic Districts Organization and the UN Organic Food Program, IFOAM - Organics Asia co-founded the Global Alliance of Organic Districts (GAOD) to further drive organic industry development and international cooperation led by local governments.
Each year, ALGOA organizes specialized organic agriculture training courses for local government officials and IFOAM members. In 2016, during one of these training sessions, the IFOAM Asia Organic Youth Forum was founded through the joint efforts of young organic leaders in Asia. The Youth Forum has provided an excellent platform for the transfer of industry knowledge and the development of future talents, garnering significant global recognition. https://www.ifoamasia.org/